MORNING SHOW SHAME

It's a shame that companies pay sooo much $$$ for morning shows, and then the talent on the shows don't continue to provide FABULOUS CONTENT daily.  If you are on the AM Show making 6 or 7 figures, please-please-please hire producers and talent that will make you shine!  

• If you are not funny, hire most naturally funny person you can find and let them be funny on your show!
  
• If you are a guy who likes to talk sports, women and beer; hire a strong female side-kick to keep you honest!  (Howard Stern is the obvious person to reference)
• If you are wild, fun and very energetic; hire someone who will take care of the commercial logs, reading sponsorships, etc.
• If you are a celebrity in your own right (i.e. you've been on TV, in movies, etc.), use your celebrity status to have the hottest celebrities on your show every day!  Why do you think people watch "Dancing with the Stars," why they go to tmz.com, and why they TiVo "Access Hollywood"???  Because the audience loves to hear about and see celebrities on TV, on-line and yes...ON THE RADIO!

Lastly, don't get soooo big and soooo rich that you don't spend time where your listeners are, doing the things that they do, eating at the restaurants where they eat.  Listeners need to feel like you can identify with them and their problems and visa/versa.  

P.S. The PPM is showing that the PM Drive audience is as big, if not bigger than the AM Drive. In 2 years, your PM Drive host might be swapping checks with you... but not if you content is better than his/hers.