NOT AGAIN!!!

Despite the fact that the number one complaint from listeners is that hit music stations play the songs too often, stations continue to increase spins. Some stations play songs 110 times or more! Let's do the math... 110 divided by 7 = 15.714286 times a day! If the audience likes the song that much they already bought it on iTunes and they are listening to their iPod and not to your station!  When listeners want music on-demand, they listen to their MP3's or to a CD.

When they:
1. Want a companion;
2. Want news/information/weather;
3. Want to be entertained;
4. Want to be exposed to new music;
5. Or just want to have background noise to drown out their thoughts, to fight off boredom, or to stay awake;
THEN THEY TURN ON YOUR STATION!!!

Let's hope that PPM crushes the stations that play music 100 times or more a week.
It's funny that the most successful urban stations in the country (WPGC, WVEE, WERQ, WGCI) don't play songs 100+ times a week. They actually play golds, strong recurrents, have truly talented personalities. Maybe they are onto something...