INNOVATE OR DIE!

Someone recently said at a conference: "You are always getting better, or getting worse."  

With this in mind...

1.  Are the station's sweepers and ID's being freshened weekly? (Image Director's job)

2.  Are your show sweepers, stagers, bumpers changed before every new book?  (Talent or Producer's job)

3.  Is your station doing the same contest it did last year?  (PD or Promotion Director's job)

4.  Is your station changing golds and recurrents monthly? (PD/MD's job)

5.  Does your website look the same as it did a week ago? (Webmaster or Promotion Director's job)

6. Does your vehicle have the same wrap from 3 years ago? (Promotion Director's job)

OK.  You get it!  Look at every element on your station: on-air, on-line, on the street, etc. EVERY DAY!  If something sounds or looks old, replace it with something HOT and FRESH (as long as it's in your budget or figure out a way to trade for it)!

INNOVATE OR DIE!